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Instead of focusing on new user acquisition strategies, Firstborn partnered with Supercell to build digital solutions that enhance the overall player experience and create more dimensions around their existing games: Clash of Clans, Clash Royale, Boom Beach, Hay Day and Brawl Stars.

We developed the Supercell “Inbox”—an exclusive channel found inside every game Supercell makes. The Inbox is used to deliver dynamic content (tips, tutorials, news, tournament updates, etc.) to gamers so they never have to leave the game. We helped identify existing in-game friction points, curated content and strategies across all player types, and developed a business logic that maps each player’s in-game movement to deliver targeted custom content in real-time.

By using community insights to inform product development, we built new channels for the company that create real value for their customers—beyond just advertising.

The Inbox feature was so successful that we rolled it out into Clash of Clans, Clash Royale, Boom Beach and Brawl Stars.



Revenue Growth YoY


Daily Active Users


Grossing Mobile Game (Beating Pokémon Go)