Adidas Originals tasked us with launching a new colorway for the iconic NMD shoe, available exclusively at Champs Sports. The goal was to drive engagement and purchase intent with real fans—not shoe resellers. We reimagined the product drop as a series of “hidden” WebAR experiences that eliminated lines and outsmarted resellers.
Conversion by Click-Through to Commerce
Impressions from Wild Postings
Average Engagement Rate with Wild Postings