The goal of Forever Developing was to create a rich, interactive web of experiences that connected the adidas future-obsessed fan with the analog roots that inspire so much of their culture-shaping pursuits.
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Forever Developing was the first-ever integrated adidas campaign designed entirely for Instagram. Content shared by adidas and their consumers created a web of awareness for the upcoming launch of the all new NMD. A docu-style content series debuted on Instagram Stories and followed three film photographers as they curated their personalized collection of tools that inspire their artistic pursuits. A simple swipe up led viewers to an interactive editorial where they could dive deeper into the narrative. The seamless transition from Instagram to interactive editorial gave viewers an intimate look into the creative tools and process our artists used to create—all while weaving ecommerce naturally into the narrative.
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We delivered an interactive, first-of-its kind Google Maps contest experience that turned viewers into virtual street photographers by hijacking their devices’ gyroscope
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Fans Go from Behind the Camera to Inside The Camera: Over 2,000 visitors developed their own Instagram photos when they stopped by the Camera Obscura installations in NYC and LA.
Key Results
+57%
YoY Ecommerce Revenue Growth
#1
Instagrammed Sneaker
296M
Campaign Impressions