Supercell is a leading mobile game developer with 100M daily active users across four top-grossing games. Like most mobile games, Supercell uses a freemium pricing strategy, earning revenue by charging for virtual goods and upgrades. While Supercell continues to be a leader in their category, they were looking to increase in-game engagement by enhancing the player experience.
Supercell first reached out to Firstborn to support its biggest title, Clash of Clans. Instead of building a traditional, static gaming site focused solely on user acquisition, we created an online destination featuring content driven by Supercell’s rampant user community. The new site drove +56K downloads with a 23% conversation rate in the first month.
Supercell then expanded our partnership to help launch new gaming title, Clash Royale. We created a website acting as the primary means of communication to players, keeping them engaged/informed through video and behind-the-scenes content. The game drove +$80M in revenue in its first month and became the world’s top grossing game.
Royale recently took the top-grossing spot back from Pokémon Go.
Next, Supercell was looking to keep players engaged within title, Boom Beach. We helped identify existing in-game friction points, curated content and strategies across all player types, and developed a business logic that maps each player’s in-game movement to deliver targeted custom content in real-time. The result? An exclusive channel in every game-inbox for Supercell to disseminate updates, information and content without players ever having to leave the game. We also rolled out this functionality to Clash Royale.
Overall our work has helped enrich the in-game experience for Supercell’s players, resulting in an increase in user-base and in-game engagement.