Lunchables K-Catch

Kraft encourages kids to play with their food in this first-of-its-kind gaming experience.

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Lunchables with Smoothie Kabobbles are all about playing with your food. To engage an audience of tech-savvy ten-year-olds, we created a fun digital interpretation of the unique product experience.

K-Catch is a 3D web-based puzzle game. Users connect their mobile device with the website to control the gameplay from their phone. Spatial reasoning and quick reflexes are rewarded with Kabobbles bonus points and a customized leaderboard tracks the top scores around the world.

From concept, to design, to production and development, the entire project was created in-house. Cross-departmental collaboration was key to ensure a seamless gaming experience. Beneath the fun graphics and catchy music lies one of the most difficult technical challenges ever developed by Firstborn.

Thanks to K-Catch, kids can play with their food in a whole new way (without making a mess).

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