We created an immersive AR Tarot experience on Snapchat that offers bargoers a glimpse into what their futures might hold. Intricate illustrations invite the user to explore Jägermeister’s rich heritage. And Snapcodes embedded in on- and off-premise collateral bridged the gap between digital and physical.
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With astrology trending and the Tarot itself experiencing a renewed interest amongst our target, we decided to blend two of our target’s favorite things: Snapchat and the Tarot—translating the brand’s heritage into a custom Augmented Reality Tarot card experience.
From a visit to the Herbologist’s ingredient-filled shop to a hunt for the brand’s iconic stag in the mysterious Darkë Woods, each lens functions as a Tarot card fortune, inspiring the possibilities of the night and suggesting a Jägermeister cocktail pairing to go along with it.
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In Tarot, an ancient fortune telling method, special playing cards are interpreted to predict the future. We translated the rich brand identity of Jägermeister into custom Tarot cards that gave consumers a glimpse into what their futures might hold—and brought them to life as immersive Augmented Reality experiences delivered through Snapchat.
“Divine the Darkë” activates Jägermeister’s unique heritage in a culturally-relevant space, driving engagement and awareness by positioning Jägermeister as an essential ingredient for a memorable night.
Key Results
90M
Impressions on Snapchat
1:30
Average Play-Time (10x Average)
13%
Share-Rate (10X Average)
10M
On-Premise Engagements