We want to meet our new audience where they are, so we chose Instagram as our campaign platform, ensuring we could deliver maximum organic reach with little paid-media investment for our client. By choosing Instagram, we also empowered the brand to sell directly to consumers through the platform in the future.
We developed a new brand identity and launch strategy that introduces Boss Coffee to the U.S. market., while resonating with the brand’s target audience.
We developed over four months of Instagram content for standard and sponsored posts that reflected a mix of typographic, product-centric, portrait, and lifestyle imagery. We also equipped the team with a creative toolkit so they can continue to grow and engage with their audience in the future.