We wanted to take the Flexport brand from humble freight forwarder to a place worthy of their ambition and vision as a global leader in trade. By creating a more open and inviting identity system, we better aligned the Flexport brand with their purpose, vision and product.
We introduced the new brand to the Flexport organization at a global all-hands this morning, and it was met with resounding positivity. The identity system, the chevrons, and (really importantly) the meaning behind all of the design have been warmly embraced.
Mike Ruby, Creative Director
Post redesign, Flexport secured an additional $1B in funding and was valued at $3.2B.