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We partnered with Beats by Dre to educate a global audience on Beats Flex — a flexible, durable, long-lasting earphone made for the way you live. We crafted a rich interactive experience that blends live action, photorealistic 3D, motion graphics, and custom interactions to take interactive storytelling and product education to a new level.

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To appeal to a growing Gen-Z audience, we focused our live-action narrative around a diverse cast of creative individuals — featuring an active yogi, a photographer, a makeup artist, and a free spirit. We see each individual as an all-day story unfolds, highlighting moments throughout their day depicting the versatility, durability, and portability of Beats Flex.
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Our live action narrative consisted of a series of vignettes featuring the full cast of characters. Our creative approach enabled us to tell a wide range of lifestyle and product feature specific stories for a global audience across Beats channel retail partners. Seamless transitions between photorealistic 3D renders guide users through the digital experience, emphasizing Beats Flex’ distinguishing features — magnetic earbuds and Auto-Pause, up to 12 hours of listening time, one-tap Audio Sharing, Apple’s W1 Chip, and USB-C charging — use cases, and color ways.
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