As a follow up to our interactive holiday VR game, Nick, we tackled a new holiday with the help of Augmented Reality. Manhattan’s bloody history lurks around every corner, and this Halloween we brought the city’s horror stories to life with a location-based AR App. Gruesome Gotham features six chilling murders from 19th Century New York and lets users experience the deadly deeds in the exact locations where they occurred.
When users reach a murder on the map, they can load the scene in AR and explore every angle of the moment it happened.
Ominous narration accompanies each haunting scene to further immerse users in the experience. No matter where they are, users can access a newspaper feature to get all the gory details.