Fuel Up For Battle

A digital experience that brings Call of Duty in-game rewards to life

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To gear up for the much-anticipated release of Call of Duty: Advanced Warfare, Mountain Dew and Doritos offered gamers the opportunity to earn exclusive in-game rewards and advantages through special packaging codes.

Playing to their competitive nature, Firstborn concepted a gamified digital experience where fans could log their codes, rake in the rewards and get hints on what to unlock next. The more products that fans purchased in stores, the more rewards they received to enhance their game play.

Call of Duty fanatics love the game for its near-photorealistic animations, so our creative team, in partnership with Activision, created bespoke 3D content to bring rewards to life and inspire fans to come back for more.

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