Pepsi Pulse

How are people feeling at any moment? Pepsi wanted a way of tracking and expressing people’s social media chatter during the debut of The X Factor.

Client Pepsi
Project Year 2011
Project Status Archived
Project Links Launch Demo
Related Tags Website

Pepsi Pulse pulled talk about the show from Twitter and Facebook, then displayed the findings in a stunning data visualization that was easy to share with friends.

Users visiting the site were shown a random assortment of what was happening at the moment; for example, 20,000 people in New York might have thought Paula was hot, or 2,465 women disagreed with Simon. These opinions were tallied up and arranged in a sleek visualization.

The data was updated at regular intervals so users could always view the most up-to-the-minute fan sentiments. Users were able to filter the results they saw by choosing between different emotions in the site navigation.

Communicator

Silver / Food & Beverage
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