We’ve been pioneers in emerging technology for nearly 20 years. What’s kept us in business for so long is our focus on crafting stories and experiences that resonate with the consumer – stories and experiences that solve real business challenges. With virtual reality we help marketers navigate this emerging and ever-in-flux landscape to craft the right story with the right technology leading to best-in-class experiences.So, is VR right for you?
The answer could honestly be, no. We’re past the point where your brand will get credit just for playing in the space, it has to make sense for your brand objectives, and the execution has to be flawless.
So when is VR right?
VR offers you the opportunity to bring your brand story to life in a surprising and immersive way, but it can’t be a forced fit. Consider what experience your brand could offer that your audience would not have access to otherwise. Don’t treat this as another piece of branded content. Or worse, an ad. Tell a story in a way that can only be done in VR. Be authentic.
VR works best for brands that are focused on engagement. Right now, VR is doing the job of earned media, and should be treated as such. It needs to be backed by a solid content and distribution strategy.
Stop staring at the shiny silver object. Think strategically about the audience you want to reach and whether they’ll be attracted to VR in the first place. New technology platforms are not for everyone.
A room-scale holiday VR game made for the HTC Vive.View Project
Putting Mountain Dew fans behind the wheel of an interactive VR racing experience.View Project
Using cutting-edge VR to educate bartenders and suppliers about the artisanal process of crafting Patrón tequila.View Project
The 7 Essential branded VR experiences (so far)Read the Full Story
Patrón is using virtual reality to market tequila.Read the Full Story
What Patrón's CMO learned from taking a chance on virtual realityRead the Full Story
Now You Can Take A Virtual Reality Trip To Patron's Hacienda Headquarters In MexicoRead the Full Story
Acquiring a new audience of listeners through VR at Comic Con.View Project
Audible Brings Graphic Novel "Locke & Key" To Life With Virtual RealityRead the Full Story
Audible Brings Joe Hill's 'Locke & Key' to Life With VR Experience at Comic ConRead the Full Story
How Amazon’s Audible & Firstborn Brought Joe Hill’s Locke & Key to Life in VRRead the Full Story
Skate with the pros in a live action 360° 3D virtual reality experience at Dew Tour Brooklyn.View Project
Shredding the backcountry with high-octane virtual reality.View Project
Campaign: The 7 Essential branded VR experiences (so far)Read the Full Story
Mountain Dew unveils live-action snowboarding Oculus Rift experience starring Olympic snowboarder Danny DavisRead the Full Story
Leap Into Utah Powder In Virtual Reality With Mountain Dew’s Snowboarding ExperienceRead the Full Story
Ride with Dale Earnhardt Jr. through the campgrounds and racetrack of the legendary Bristol Motor Speedway.View Project