Founded in 1997 by Michael Ferdman as a design and technology agency, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.
Twenty-two years ago, Firstborn was founded on the belief that rich interactive experiences built with craft and creativity would move our clients’ businesses forward. We still believe that today.
Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work crafted from it.
New York City
As part of Isobar’s global network, we have access to over 6,000 employees in over 70 countries around the globe. That gives us scale.
- Best Places to Work, AdAge
- Best Places to Work, Crain’s NY
- Top 5 Most Innovative Digital Marketing Agencies, Mashable
- Agency A-List, AdAge
- 50 Most Innovative Companies, Fast Company
- Innovation by Design Award, Fast Company
- Cannes Lions
- Webby Awards
Creative & Design
This team, a mixture of writers, designers, editors, and strategists, are involved in nearly every stage of the process—from the initial concept through the final output—whether it’s a brand launch, campaign video, digital experience, or multi-channel integrated campaign. As the project takes shape, the Creative & Design team works side-by-side with our team of creative technologists to ensure the final experience is one that consumers will crave.
Technical Arts and Development
Our creative technologists and developers offer a wide range of skills and services including front and backend web development, DevOps, CG, and 3D and Unity development for mixed reality experiences (AR, VR, and MR). Involved from kickoff to the last code push, the team turns ideas into digital experiences that have helped shape the industry for over 20 years.
The Content Studio is comprised of directors, producers, editors, animators and CG artists. And, while it was born in digital, the Studio is as flexible as the product it produces. From live-action & animation—to fully immersive VR experiences, the Studio team is dedicated to creating content that entertains and provides value to consumers on behalf of our brand partners.
Our team is structured to help clients plan for the long-term, while acting on the near-term. Producers are the liaisons between your stakeholders and our team, bringing products and experiences to life for your brand and customers. Program Managers are your long-term partners, developing a deep understanding of your business. They partner with your cross-functional team to help shape your brand’s digital future.
Our data strategists help transform our clients’ businesses by delivering cultural, consumer, and data-driven insights—whether for innovative branded experiences or new products and services. The team takes a nimble and streamlined approach to data and analytics, all based in the understanding that each challenge is unique and requires different ways of thinking and working.