Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.
Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.
Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.
New York City
As part of Isobar’s global network, we have access to over 6,000 employees in over 70 countries around the globe. That gives us scale.
- Best Places to Work, AdAge
- Best Places to Work, Crain’s NY
- Top 5 Most Innovative Digital Marketing Agencies, Mashable
- Agency A-List, AdAge
- 50 Most Innovative Companies, Fast Company
- Innovation by Design Award, Fast Company
- Cannes Lions
- Webby Awards
Creative & UX
This team is involved in nearly every stage of the process, from the initial concept through the final output—whether it’s an experience, product or piece of content. The team works closely with our strategists for the initial discovery phase of a project and with our Technology & Development team to ensure the final experience is one that our clients and their consumers will be excited about.
Strategy & Analytics
Our strategists and data strategists help transform our clients’ businesses by delivering cultural, consumer and data-driven insights—whether for innovative branded experiences or new products and services. The team employs an agile model to strategy development, all based in the understanding that each problem is unique and requires different ways of thinking and working.
Technology & Development
Our team of technologists and developers offer a wide range of skills and services including front and backend web development, development operations (DevOps), native mobile applications, custom content management tools and R&D of new technologies, installations and kiosks. Involved from kickoff to the last code push, the team turns ideas into products through the magic of code.
The Content Studio is comprised of directors, producers, editors, animators and CG artists. And, while it was born in digital, the Studio is as flexible as the product it produces. From live-action & animation—to fully immersive VR experiences, the Studio team is dedicated to creating content that entertains and provides value to consumers on behalf of our brand partners.
Our team is structured to help clients plan for the long-term, while acting on the near-term. Producers are the liaisons between your stakeholders and our team, bringing products and experiences to life for your brand and customers. Program Managers are your long-term partners, developing a deep understanding of your business. They partner with your cross-functional team to help shape your brand’s digital future.