Firstborn Multimedia Corporation

Privacy Policy

In a Nutshell
Lawyer Talk
00.

If you’re actually reading this then you probably already know the ways websites collect information from visitors. Good for you. You’re one of like six people.

Updated as of February 6, 2013

This privacy policy (the "Privacy Policy") applies to the Firstborn Multimedia Corporation (“the Company”) website, located at www.firstborn.com, (the “Website”).

The purpose of this Privacy Policy is to disclose to you what information the Company may collect, how the Company may collect it, with whom the Company may share it, and certain other matters related to such information, including the choices you have regarding the Company collection of information and the Company use and disclosure to other parties of information the Company may have collected from you.

When this Privacy Policy uses the term "personally identifiable information" or "personal information," the Company means information that identifies a particular individual, such as your full name, street address, date of birth, and/or email address.

01.

Sometimes things change. We’ll let you know if they do.

ACCEPTANCE / NOTIFICATION OF CHANGES TO THE PRIVACY POLICY

By using the Website, you signify your agreement to the terms of this Privacy Policy. The Company may amend this Privacy Policy at any time. If the Company makes a material change to the way in which the Company collects, uses, and/or shares your personal information, the Company will post a notice on the Website and / or send an email to users who have provided an email address. The Company will assume that you have given your permission for your information to be used under the terms of the Privacy Policy, as modified, if you do not respond to the Company email within thirty days or continue to use the Website thirty days after a notice is posted. Please note that you should always update your personal information to provide the Company with a current email address.

02.

We’re not the NSA. We really only want to know how many people visit our website and what kinds of things they look at while they’re here.

TYPES OF INFORMATION THAT MAY BE COLLECTED

The following are the types of information the Company may collect:

1. Information You Provide To The Company

You may provide the Company with personal information by sending an email to one of the Company contacts listed on the “Contact Us” section of the Website, by applying for positions with or otherwise sending a résumé to the Company, or by signing up to participate in an event the Company is hosting or sponsoring.

2. Website Usage Information

The Company may receive and store certain types of internet usage information whenever you visit the Website, such as your click-stream data and your IP address. See "IP Addresses and Click Stream Data" section below.

3. Email Communications from the Company

When you open emails from the Company, the Company may receive a confirmation notifying the Company that you opened the email, if your computer supports such capabilities. The Company also may keep track of what emails the Company sends you and what emails you may be receiving from the Company’s subsidiaries and affiliates.

03.

If you visit our site we’re going to collect some information from you, but in the least creepy ways possible.

HOW INFORMATION MAY BE COLLECTED

The Company may collect information from you in several different areas on the Website, including but not limited to those described below:

1. Google Analytics

The Website uses Google Analytics for information gathering purposes. Google Analytics collects information anonymously, and reports Website trends without identifying individual visitors.

2. Cookies

As with many websites, the Website uses a technology called "cookies." A cookie is a collection of information that gets stored on the hard drive of your computer when browsing the Internet. These small bits of code automatically identify your browser to the Website whenever your computer is used to visit the Website. Cookies also let the Company know how many people visit the Website and where visitors go on the Website. In addition, cookies can let the Company know non-personally identifiable information, like how many times a user has been on certain pages. By tracking how and when you use the Website, cookies help the Company determine which areas are popular and which are not. Many improvements and updates to the Website are based on data obtained from cookies. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time.

3. Web Beacons and Other Tracking Technology

The Website may use a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of web sites. We also use these technical methods to analyze the traffic patterns on the Website, such as the frequency with which the Company users visit various parts of the Website. These technical methods may involve the transmission of information either directly to the Company or to another party authorized by the Company to collect information on the Company behalf.

4. IP Addresses and Click-Stream Data

The Company may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, the Company also uses IP addresses for purposes of system administration and to report aggregate information, for example regarding the frequency with which the Company guests visit various parts of the Website. The Company may combine this information with personally identifiable information the Company obtain from you directly on the Website.

Click-stream data is information collected by the Company computers when you request pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps the Company analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

04.

We use your information to make our company better. We’re not the reason you keep getting those Flowers.com emails.

HOW THE COMPANY USES THE INFORMATION COLLECTED

The Company owns the information collected on or through the Website. As applicable, the information you provide to, or that is captured by, the Company may be used for Company’s internal purposes (e.g. reviewing usage statistics, responding to your inquiries, contacting you about the Company, etc.).

05.

Once you click a link your privacy is no longer under our control. If things get weird it’s not our fault.

LINKS TO OTHER WEBSITES

You should be aware that when you are on the Website you could be directed to other websites beyond the Company control. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to the Website, you should consult that website's privacy policy before providing any personal information.

06.

Don’t worry. Your kids are safe with us.

CHILDREN’S PRIVACY

The Website is a general audience website. The Company does not knowingly collect any personal information on the Website from children under the age of thirteen.

07.

Still have questions? Send us an email. Or real mail. People still do that, right?

QUESTIONS ABOUT THIS PRIVACY POLICY

If you have any questions about this Privacy Policy or the privacy practices of this Website, please contact the Company by email at info@firstborn.com or:

Firstborn Multimedia Corporation
32 Avenue of the Americas, 5th floor
New York, NY 10013