Agencies can’t be blamed if they sometimes feel like hotels, given the rate at which talent checks out. Ways to help build loyalty are all the rage, but in a quest to go beyond the usual suggestions (like office kegs and yes, free lunch), we asked experts to give us their smartest, most innovative talent hacks. Their answers ranged from trapeze lessons to opening up the books. Read on.
4. Play together
Sometimes the best ideas come when you’re suspended 20 feet above ground—upside down. Digital agency Firstborn has had its team take trapeze lessons, classes in pizza-making and blind sculpting (sculpting with your eyes covered), and taken a field trip to Storm King Art Center an hour north of Manhattan, where the Dentsu Aegis Network-owned shop is based. It also hosts an annual employee pop-up art show at The One Club to display their work for friends, families and clients.
"Great work is impossible to create without high-functioning teams," says CEO Dan LaCivita. "If you create an environment where people can do things together and begin forming team relationships, they bring those relationships back into the agency."