May 2, 2017 News

Eight Ways To Freshen Your Brand’s Look -- Without Rebranding

3. Update Your Brand Through Your Products

Brands like IBM introduce elements of a refreshed visual brand identity through the packaging of new products and services. This ladders up to the larger brand ecosystem but has more flexibility to capitalize on new trends and engage different audiences without investing in a total brand overhaul. - Dan LaCivita, Firstborn