January 26, 2015 Press Release

Firstborn Named 2015 Creativity Standout

Firstborn was named a Creativity Standout for 2015 by Ad Age’s Creativity, an honor that recognizes a handful of agencies around the world who are delivering notable creative ideas that push the ad industry forward.

According to Creativity:
“The digitally-driven shop [Firstborn] was involved in a host of cool projects, including the design of the interface, branding and website for Pepsi’s Spire, the beverage giant’s custom soda fountain. For Mountain Dew, the agency also leapt into the latest digital frontier, virtual reality, letting New Yorkers experience a high-octane tour of Las Vegas skate parks alongside pros Paul Rodriguez and Sean Malto, with the help of Oculus Rift.”

Firstborn’s President Dan LaCivita said, “To be recognized for our innovation and creativity in such an incredibly talented industry is a major honor. We’re constantly striving to shatter the standards of how consumers interact with brands in the digital world, and we’re excited to continue leading the way in 2015.”

Creativity is the leading media brand of the creative community in advertising, marketing and design. Creativity provides a showcase of the best ideas across all areas of consumer culture, an exploration of the techniques behind the work and insight into the people and trends shaping the industry. Creativity Online provides the industry’s foremost creative meeting place - with a daily showcase and searchable archive of the work that matters, news, opinion, analysis and audience feedback. Creativity is a sibling to Advertising Age, both of which are products of Crain Communications.