Leadership
Dan LaCivita
CEO
Dan brings over a dozen years of experience to his role as CEO. Under his guidance, Firstborn’s work has been recognized with numerous awards and has been placed on prestigious rosters like Fast Company’s Most Innovative Companies, AdAge’s Agency A-List and Crain’s Best Places to Work.
Joon Park
CCO
Bringing over sixteen years of interactive design experience to Firstborn, Joon is an inspiration and a mentor to the creative staff. Always full of big ideas, he contributes much of his energy to project conceptualization and overseeing the user experience and visual design teams inside Firstborn.
Kristin Keefe
SVP, Client Engagement
With over a decade of digital project production experience, Kristin Keefe oversees multiple client relationships and helps define clients' digital strategies and roadmaps. She also ensures project teams are working toward the larger goals and objectives set forth for each client.
Dave Snyder
SVP, Executive Creative Director
Dave Snyder oversees the entire creative team, working to ensure that all projects are created to the highest standards—strategically, aesthetically and functionally. He is passionate about progressive design and technology.
Gabe Garner
SVP, Business Planning
Gabe Garner partners with new clients from the start of the pitch process to the final execution, consulting with Firstborn’s creative and technical teams during production to ensure that the user experience matches the project vision.
Alex Krawitz
SVP, Content Development
Alex Krawitz leads original content development and strategy for the Firstborn Studio, a cross-discipline department of creatives: motion designers, 3D graphic artists, video editors and creative producers.
Emily Hom
Director of Communications
Emily Hom leads the development of corporate, internal and external communications for Firstborn. She collaborates across teams to support and promote client work, internal projects and thought leadership around the company.
Eric Decker
VP, Technology
Eric Decker guides development teams through technical challenges large and small, identifying thoughtful solutions to client problems. This approach has led to unique and award-winning digital executions for clients such as Mountain Dew, S&P Global, Supercell and HBO.
Liju George
Director of Analytics
Liju George works with client partners to establish and make the most of their data. He is responsible for working with Firstborn's internal teams to structure and implement effective data strategies across our client's business, marketing and digital channels.
Scott Fogel
Director of Strategy
As Director of Strategy, Scott leads digital strategy projects across Firstborn with a focus on consumer insights, brand positioning and market strategy. Past projects have included clients such as AARP, Mountain DEW, The Aspen Institute and more.
Tamara Upton
Director, Resource Management & Business Ops
Tamara is responsible for planning, analyzing and managing resourcing and operations across Firstborn. In her role, she helps keep teams on track by proactively assessing talent needs, project risks, and efficiencies.
Jason Glassman
VP, Client Engagement
As VP of Client Engagement, Jason works closely with clients to provide strategic solutions to fulfill their business objectives. He has led client relationships with such brands as ANA, Aflac and SoBe. He also oversees department personnel and processes.
Brett Swanson
Team Development Director
Brett is responsible for overseeing the talent acquisition process at Firstborn. He works closely with senior leadership to build and retain a team of humble, hungry and hardworking individuals who complement one another and share a passion for making great work.
Lauren Ramsey
Director, Office & Business Operations
Lauren oversees finance, operations, HR and office services for Firstborn. In addition, she partners closely with senior leadership to maximize efficiency and value of services provided to clients.
Seth Tabor
VP, Content Development
Seth Tabor heads up original content development and strategy for the Firstborn Studio, leading interdisciplinary creative teams to create groundbreaking work. He manages a prestigious list of clients including Audible, Patrón and American Express.
Kevin Arthur
Chief Business Affairs Officer
As Firstborn’s Chief Business Affairs Officer, Kevin Arthur is responsible for enabling client relationships and maintaining the agency’s external business affairs. He joined in 2000 as a producer and has been instrumental in increasing company revenue every year since.
