Firstborn

Firstborn

Firstborn

We are a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

Adidas

Adidas

Developed a digital-first 360° campaign to raise awareness for Adidas’ biggest shoe launch of the year. The campaign included mobile-first content, dynamic editorial and experiential OOH installations that built brand equity. The campaign is now being expanded from a B2C audience to B2B targets with additional activations for retailers like Champs.

Supercell

Supercell

Partnering with Supercell, a leading mobile game developer, to support their top-grossing games. We build new digital products, campaigns and experiences that support the launch of new games and increase the number of daily active users and in-game engagement for existing games. We also consult on new revenue streams, including the recent launch of an ecommerce channel.

Pepsi

Pepsi

Leading the digital creative strategy for the Pepsi Brand and acting as an innovation partner to the Food Service team. We have reinvented Pepsi’s retail portfolio with the introduction of new technology like the Pepsi Spire and Interactive Cooler.

Mountain Dew

Mountain Dew

Helping unlock growth and volume for DEW in a way that continues to disrupt industry norms—from creating an award-winning home for the brand in MountainDew.com to bringing DEW fans closer to the action-sports and icons they love through immersive Virtual Reality experiences.

S&P Global

S&P Global

Modernizing S&P Global’s fragmented ecosystem into a relevant and fully connected digital customer experience. This 3-year digital transformation journey includes the creation of a new web presence and a real-time, multi-layered content marketing strategy. We are now applying our digital framework to other products and divisions across the company.

L'Oreal

L'Oreal

Overseeing digital innovation for the L’Oreal Luxe, L’Oreal Paris and Professional Products Divisions. We partner with each brand in the portfolio to drive targeted ecommerce growth and innovation in product design at counter.

Jet

Jet

Collaborating with Jet to unify their brand identity across all customer touch points. From campaign creative and conversational commerce to bespoke typefaces and brand art direction, we are preparing the ecommerce leader for its next growth stage.

Bloomberg

Bloomberg

Created a new digital home to showcase Mike Bloomberg’s philanthropic efforts and global influence. We also led website strategy and design in support of Bloomberg’s potential 2016 presidential campaign.

Nature's Bounty Co.

Nature's Bounty Co.

Transforming the Nature Bounty Co.’s direct-to-consumer offerings by redesigning existing ecommerce experiences for brands like Sundown Naturals and Puritan’s Pride. With an emphasis on digital innovation and unmet consumer needs, we are leading digital transformation efforts to create a roadmap for the future of the brand.

Vonage

Vonage

Reimagined Vonage’s digital consumer journey to create one unified experience that humanizes their product offerings for both B2B and B2C audiences through UX architecture, brand messaging and content. We also armed them with a modular architecture that could keep up with the rapid pace of innovation in their vertical.

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