At the core of a Senior Data Strategist is a person who is curious and inquisitive about everything around them.
It is a person who enjoys digging into the numbers and research to get to the root of problem, rather than being satisfied by a surface level understanding. You are able to take complex ideas and convey them to audiences that may have varying levels of experience in data analysis, without dumbing down your findings.
You believe in the ability of data to positively impact a project and enjoy working with team members across disciplines to deliver the best work possible. You understand the role that data strategy can play and are able to develop meaningful insights from data and infuse those insights into the creative process. You are an adept storyteller, always seeking to add a narrative context to data. While it’s important that you can present the intricacies of the numbers, you can—above all—communicate the story behind the numbers, the implications on the client’s business and give clear, actionable steps as to how the data will supports the proposed next steps.
While you have experience working across different platforms (e.g., Google Analytics, Adobe Site Catalyst/Omniture), and conducting analysis using a variety of tools (e.g., Excel, SQL Databases), you are always looking to expand your understanding to new tools and new forms of analysis. You also have a desire to mentor or coach junior team members while always striving to grow your own skills. You are comfortable giving meaningful feedback as well as receiving it.
Key Duties Develop customized analytics solutions for clients across channels and platformsCollaborate with other Firstborn teams to inform design, content and user experience development from an analytics perspectiveCreate KPIs based on specific marketing and business objectives – and based on those metrics, help inform design and development decisionsUse data creatively to identify new trends and develop insights
Must Have 4+ years of experience in a client-facing roleExperienced in presentation development and delivery of data strategy ideas to non-technical audiences.Strong experience with web & social analytics tools (e.g., Adobe Site Catalyst, Google Analytics, Facebook Insights, Radian6)Experience using database programs (MySQL, SQL Workbench, R), Excel analytical toolsets and data gathering languages (Python)Strong quantitative and qualitative analytical skills
Good to Have 3-5 years of Analytics or Management Consulting experience2+ years developing junior members of a teamBA/BS is required (Masters/MBA is a plus)