32 Ave of the Americas, 17th Floor New York, New York 10013
Phone
212.574.5300
General
info@firstborn.com
New Business
letswork@firstborn.com
Media & Press
alyssa@aj-media.com
We shape modern brands for a connected future.
1997
2019
  • 2019
    Powerbeats ProB2B
  • FlexportBranding & Website Redesign
  • adidas x Champs SportsAR Campaign
  • BOSS CoffeeBeverage
  • 2018
    Clash Royale EsportsEntertainment
  • Comscore Brand IdentityAdvertising & Media
  • Foot Locker AR AppRetail
  • Jägermeister Snapchat AR CampaignBeverage
  • adidas originals x Champs Sports Fashion
  • UTC Experiential ActivationTechnology
  • Chevron AR ExperienceB2B
  • Lafayette 148 New York RedesignFashion
  • PVH EcommerceFashion
  • Hassenfeld Children’s Hospital RedesignEducation
  • Oculus Retail ExperienceTechnology
  • Pepsi Website RedesignBeverage
  • Gatorade AR ExperienceBeverage
  • 2017
    One World Observatory InstallationTravel
  • Gruesome Gotham AR AppEntertainment
  • Clash Royale CampaignTechnology
  • PURE Insurance RedesignInsurance
  • CriteoAdvertising & Media
  • Adidas NMD CampaignFootwear
  • DEWxNBA Interactive Bus ShelterBeverage
  • Vonage RedesignTechnology
  • MTN DEW LABEL SERIESBeverage
  • Jet.com Brand IdentityRetail
  • Lay’s Campaign SiteFood
  • 2016
    S&P GlobalFinance
  • Redken.com RedesignBeauty
  • Stories the Surround You CampaignTechnology
  • airweaveRetail
  • PlayStation UIEntertainment
  • Aspen Institute RedesignNon profit
  • Pepsi Interactive CoolersBeverage
  • DEWcision 2016 CampaignBeverage
  • CentroB2B
  • DEWcision VR RacingBeverage
  • SupercellEntertainment
  • 2015
    Quid.comB2B
  • HBO Connect 2.0Entertainment
  • Kiehls.comBeauty
  • DEW VRBeverage
  • DEW Answers the Call of DutyBeverage
  • Audible VRTechnology
  • MikeBloomberg .comNon profit
  • MtnDew.comBeverage
  • The Art of Patrón: VR ExperienceSpirits
  • ANA Flight ConnectionsTravel
  • Audible: Stories That Surround YouTechnology
  • 2014
    ANA Takeoff Mode Travel
  • ANA LPGA ContentTravel
  • Fuel Up For BattleBeverage
  • Majestic SteelB2B
  • Lunchables Kabeat KaboxFood
  • Lancôme Grandiôse MascaraBeauty
  • Urban DecayBeauty
  • Audible Whispersync for VoiceTechnology
  • Time Warner Cable
    WiFi-Denti-Fier    Television
  • Lunchables K-FaceFood
  • Pepsi Spire 2.0Beverage
  • Mountain Dew Baja BlastBeverage
  • AARP Life Reimagined #ReNewYearNon profit
  • Lancôme DreamToneCosmetics
  • Lunchables K-CatchFood
  • Lancôme
    Digital Flagship    Cosmetics
  • Keds
    Bravehearts    Fashion
  • 2013
    American Express Passion ProjectFinance
  • em CosmeticsCosmetics
  • Mountain Dew Every2MinutesBeverage
  • Snapshots With SantaRetail
  • PSCU Make Your Money MatterFinance
  • Pencils of PromiseAdvertising & Media
  • Morgans Hotel GroupHotels
  • Mountain Dew PortraitsBeverage
  • Mountain Dew Green LabelBeverage
  • Shaklee 180Beauty
  • Digital Agency of Record for L’Oréal LuxeCosmetics
  • Sandos Hotels
    and Resorts    Hotels
  • Under Armour.
    I WILL.    Sports
  • Mountain Dew KickstartBeverage
  • Redken Agile Content Cosmetics
  • 2012
    Digital Agency of Record for Mountain DewBeverage
  • Redken Style StationBeauty
  • Pepsi
    Sound Off    Beverage
  • Aflac Medicare
    Supplement Insurance    Insurance
  • Aflac.com
    Redesign 2012     Insurance
  • Fidelity
    Saving Stories    Finance
  • Cycle for SurvivalBeverage
  • SoBe
    Garage Sale    Beverage
  • Cadillac ATS
    VS The World    Automotive
  • Dwyane Wade
    Fantasy Camp    Insurance
  • Uniqlo Storms
    Pinterest    Beverage
  • Orbit
    Micro Packs    Food
  • Sony
    make.believe Video    Technology
  • Sony Amazing Spider-Man Communications
  • Life Savers
    Turns 100    Food
  • SoBe
    Skinsuit 2012    Beverage
  • Sony
    Uncharted 3    Advertising & Media
  • Google+
    Business Stories    Communications
  • SoBe Site
    Redesign 2012    Beverage
  • 2011
    5 Gum
    Global Site    Food
  • Extra Gum
    2012    Food
  • Pepsi PulseBeverage
  • The Mustang
    Customizer     Automotive
  • The Aflac
    Story    Insurance
  • Meet
    FB.DEV    Self Promotional
  • Orbit
    Back to School    Food
  • The Dentsu
    Network Site    Advertising & Media
  • SoBe
    Try Everything    Beverage
  • SoBe
    Try a New Look    Beverage
  • SoBe
    Staring Contest    Beverage
  • Meet the
    Firstborn Studio     Self Promotional
  • This is
    How You Sonic    Food
  • The Chivas
    Brotherhood    Advertising & Media
  • SoBe
    Try Everything TV    Beverage
  • 5 Gum
    Coachella    Food
  • Skittles
    Blenders    Food
  • Orbit Clean Up
    Your World    Food
  • SoBe
    Sports Illustrated iPad Experience    Beverage
  • Skittles Taste
    the Rainbow    Food
  • 5 Gum
    Vortex    Food
  • 2010
    AT&T Mobile BarcodesTechnology
  • Extra Gum
    Dessert Delights    Food
  • Eclipse Gum
    Secrets    Beverage
  • Firstborn:
    Under the Hood    Self Promotional
  • Dofl BallSelf Promotional
  • The HartfordInsurance
  • MyFord
    Touch    Automotive
  • Expedition
    Titanic    Education
  • Doritos
    Site Redesign    Food
  • SoBe
    Join the Debate    Beverage
  • SoBe
    Heads or Tails    Beverage
  • SoBe
    Out of Context    Beverage
  • Starburst
    Spot the Contradiction    Food
  • Starburst
    Summer Mixtape    Food
  • LG
    Infinia Series    Technology
  • The JetBlue
    Experience    Travel
  • SoBe
    Reskin Yourself    Beverage
  • 5 Gum
    REACT    Food
  • Aflac.com
    Redesign 2010    Insurance
  • Creating the
    Aflac Duck    Insurance
  • SoBe Site
    Redesign 2010    Beverage
  • Take It To
    The Next Level    Self Promotional
  • 2009
    Lincoln Financial
    Your Futureself    Finance
  • The Ford Fiesta
    Experience    Automotive
  • IBM
    The Smarter City    Technology
  • Lands’ End
    Big Boston Warm-up    Fashion
  • The Kodak ExperienceRetail
  • The 2010
    Ford Taurus    Automotive
  • Firstborn ApparelAdvertising & Media
  • The 2010
    Ford Mustang    Automotive
  • AirTran
    Every Flight    Advertising & Media
  • M&M’s
    Join The Hunt    Food
  • M&M’s
    Join The Hunt TV    Advertising & Media
  • Puma L.I.F.T.Footwear
  • Ford Taurus
    Reveal    Automotive
  • OMMA Creative Agency of the YearSelf Promotional
  • New World HomeArchitecture
  • 2008
    Happy Holidays 2008Self Promotional
  • Sport Chalet
    Gift Expert    Retail
  • Sport Chalet
    The Mountain    Retail
  • Corbis
    Holiday Monster    Photography
  • Firstborn vs. Big SpaceshipSelf Promotional
  • 2K Sports
    NBA 2K9    Technology
  • AT&T
    Speak In Thumbs    Communications
  • 3D/Motion Reel 2008Self Promotional
  • GE What’s Your Lighting Style?Technology
  • Porsche 911Automotive
  • Malibu Rum Global SiteSpirits
  • Armani ExchangeFashion
  • Bad Credit HotelFinance
  • XM Radio Wild RideCommunications
  • Let Your Worries Go - Facebook AppFinance
  • Nokia Music AlmightyCommunications
  • fbCMSTechnology
  • Corona.comBeverage
  • National Grid - FloeSelf Promotional
  • PING GolfSports
  • Lowe’s Welcome Back Spring!Retail
  • Let Your Worries GoFinance
  • Office for MacSoftware
  • Office for Mac BannersSoftware
  • 2007
    Wild Turkey BourbonSpirits
  • Russian Avant-garde WebsiteMuseum
  • Melnikov HouseMuseum
  • Zune JourneyCommunications
  • Microsoft Live / Operation SmileTechnology
  • Tommy Bahama RumSpirits
  • Hewlett Packard - Mind ControlTechnology
  • JCPenney Back To SchoolFashion
  • Le Meridien - Virtual Showroom & Product CatalogHotels
  • Apple - Back to SchoolTechnology
  • Shearman & Sterling Career WebsiteFinance
  • SPG.com RedesignHotels
  • People En Espanol Online Media KitAdvertising & Media
  • Microsoft ForefrontTechnology
  • Reebok FreestyleFootwear
  • SoCal HondaAutomotive
  • Porsche Rewards of WinningAutomotive
  • Axe: Dirty RollingFragrances
  • 2006
    Firstborn’s Snowball FightSelf Promotional
  • Toyota HSDAutomotive
  • Firstborn’s RealSelf Promotional
  • The Gift SquadRetail
  • JBL - Destination Anywhere TourTechnology
  • Smirnoff James BondSpirits
  • Mini MailAutomotive
  • How Edison Are You?Education
  • Ford Warriors In PinkEducation
  • FWA Live ChatSelf Promotional
  • Malibu Rum Global WebsiteSpirits
  • Nationwide Life Comes At You FastInsurance
  • Toyota FJ WebsiteAutomotive
  • McGraw Hill PrepcenterEducation
  • NBC Broadband Torino Winter Games WebsiteSports
  • Target Design For AllFashion
  • 2005
    Firstborn 6Self Promotional
  • People Online Media KitPublishing
  • Nothing Stays Lost ForeverTelevision
  • Season of Surprises WebsiteRetail
  • Atlantis WebsiteHotels
  • KPF WebsiteArchitecture
  • Saturn Flash ComponentsAutomotive
  • Fila Adatto KioskFootwear
  • Buddy Lee Guidance CounselorFashion
  • MTV Logo OnlineTelevision
  • NBC Best of Broadband WebsiteTelevision
  • The 4400 Website Season 2Television
  • Burger King The Sith SenseFood
  • Victoria’s Secret SwimFashion
  • Victoria’s Secret IpexFashion
  • Official Dasani WebsiteBeverage
  • SpikeDDB WebsiteAdvertising & Media
  • Firstborn IntranetSelf Promotional
  • Acrobat 7.0 Interactive ExperienceSoftware
  • 2004
    Borders Giftmixer 3000Retail
  • VH1 Digital Media Kit Television
  • DVD Package DesignTechnology
  • Calvin Klein Eternity MomentFragrances
  • Lauren Style Intranet ModuleFragrances
  • Corzo WebsiteSpirits
  • Björk Medúlla Music PlayerSelf Promotional
  • The 4400 Official WebsiteTelevision
  • 5 Days To Midnight WebsiteTelevision
  • The 4400 Teaser WebsiteTelevision
  • John Varvatos FragranceFragrances
  • Dieter Roth Retrospective WebsiteMuseum
  • Product Packaging & AdvertisementsFashion
  • VH1 Digital Media Kit Television
  • 2003
    TypeflakeSelf Promotional
  • 2004 Brand Plan CD-ROMBeverage
  • FCUK FragranceFragrances
  • Anna Sui CD-ROM PackagingFashion
  • Anna Sui CD-ROMFashion
  • Victoria’s Secret Blue London JeansFashion
  • 2002
    5th Anniversary PartySelf Promotional
  • Interactive MailerSelf Promotional
  • Clydesonline.comFashion
  • sachabiyan.comPhotography
  • eccentris.comPhotography
  • partybynight.comSpirits
  • clubjohnfrieda.comFashion
  • johnfrieda.comFashion
  • Firstborn 5Self Promotional
  • 2001
    Glamourous Fragrance LaunchFragrances
  • Firstborn 4Self Promotional
  • 2000
    Hey Jude FeatureSelf Promotional
  • Madonna Official WebsiteSelf Promotional
  • Madonna Music MixerSelf Promotional
  • Ralph Fragrance LaunchFragrances
  • CK Visual Merchandising DirectiveFashion
  • Yigal Azrouel Spring 2000Fashion
  • RetroscopeSelf Promotional
  • 1999
    CK Digital Photo LibraryFashion
  • DragobuzzFashion
  • Calvin Klein MakeupFashion
  • SquareSelf Promotional
  • 1998
    Women’s Runway ShowFashion
  • National Sales MeetingCosmetics
  • CK Visual Merchandising DirectiveFashion
  • CK HomeFashion
  • CK Men’s Runway ShowFashion
  • Fall 1998 Collection PresentationFashion
  • 1997
    TerracommunicaSelf Promotional
01
Firstborn’s Alex Krawitz named on Campaign’s “40 over 40”

The Campaign US Digital “40 over 40” was judged by Campaign’s editorial team as well as decorated industry leaders.

02
Firstborn launches four augmented reality (AR) games with Royal Caribbean.

The games are designed to create fun, memorable experiences aboard “Spectrum of the Seas”, the newest ship in Royal Caribbean’s fleet. Check out the write-up in AdAge.

03
Launching Beats Powerbeats Pro

Firstborn supported Beats for the launch of the most anticipated product drop in the audio category of 2019: Powerbeats Pro.

04
Baker Hughes GE chooses Firstborn for dotcom transformation

Baker Hughes partners with Firstborn to redesign their flagship website.

05
Firstborn launches new brand and flagship site for Flexport

Firstborn created a stunning new brand design system and positioning for Flexport, a disruptive startup in the freight forwarding category, and brought the new brand to life by standing up a new flagship site.

06
NYU extends Firstborn partnership to include campaigns and content

Firstborn is working with NYU to bring to market the health provider’s suite of digital capabilities in a 360 integrated campaign.

07
2019 Most Innovative Companies

Firstborn named one of The World's Most Innovative Companies by Fast Company

08
Firstborn creates Ruth Bader Ginsburg WebAR experience

A digital version of the Supreme Court's toughest justice exercises and reads the news on this site that registers voters.

09
Comscore pioneers new look to reflect adland's evolution

Comscore has unveiled a rebranding to simplify its values and mission in the hot and heavy world of media.

10
Footlocker Launches AR Scavenger Hunt

Foot Locker leans into A.R. for scavenger hunt sneaker launch

32 Ave of the Americas, 17th Floor New York, New York 10013
Phone
212.574.5300
General
info@firstborn.com
New Business
letswork@firstborn.com
Media & Press
alyssa@aj-media.com
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