True story:

We want to work with clients who value the same things we do.

Words we live by:

  • 01.

    We value people first.

    We build strong, long-lasting relationships around openness and mutual respect.

  • 02.

    Good design is good business.

    Strategic design is a process, not just a pretty picture. Done right, it’s a powerful differentiator for your business.

  • 03.

    Great work is hard.

    Great work is about making tough decisions, not just consensus. It’s about reduction. And reduction is hard.

  • 04.

    Less talk. More rock.

    Our design process is visual and collaborative. If a picture says a thousand words, a prototype says a million.

  • 05.

    Transparency & collaboration win.

    We’re a partner and collaborator—not a vendor. Collaboration is a balancing act between the business needs, teams and partners. And that requires transparency.

We’ve been digital from the very beginning. Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically — our industry has evolved, our clients’ businesses and their challenges have become more complex, consumer behavior has changed — and we have changed.

Yet, 20 years ago Firstborn was started with the belief that intuitive and engaging consumer experiences will help move our clients’ businesses forward — and we still believe that today.

We believe that digital is much more than an advertising and marketing channel. We help our clients realize the full potential of digital through our Strategic Design process and the solutions we create for them.

A global mindset with a New York perspective.

We have 105 people in our TriBeCa office that come from 15 countries from around the world.

We only bring on the best and the brightest. This means you always get the “A team” and we maintain our culture. We work hard and love what we do.