Our mission:

We create interactive experiences, digital products and content that build brands, grow businesses and transform categories.

Experiences

We build seamless experiences that are multi-platform both on and offline, and, when working together, create the ultimate reflection of our client’s brand.

Products

We create dynamic products that respond to evolving and unmet consumer needs in the market, which help grow and transform our clients’ businesses.

Brand Development

We define our clients’ entire brand ecosystem by developing insightful strategies rooted in consumer behavior and the digital space.

Content Creation

From virtual reality to broadcast content, we help clients engage users and shape their brand by creating a wide range of compelling content that resonates across all channels and touch points.

Departments

Project & Program Management

We’ve built our client relations model on two important roles—Producers & Program Managers.

Our team is structured to help clients plan for the long-term while acting on the near-term. Producers are the liaisons between your stakeholders and our team, bringing products and experiences to life for your brand and customers. Program Managers are your long-term partners, developing an understanding of your business, goals and objectives and partnering with our Creative, Strategic and Technical leads to help shape your brand’s digital roadmap. Together they help our clients create experiences that achieve real business results.

Strategy & Analytics

The Strategy & Analytics team at Firstborn is made up of creative problem solvers.

Our Strategists and Data Strategists help transform our clients’ businesses by delivering cultural, consumer and data-driven insights—whether for innovative branded experiences or new products and services. The team employs an agile model to strategy development, all based in the understanding that each problem is unique and requires different ways of thinking and working.

Creative & UX

Our Creative Department is made up of some of the best designers, writers and conceptual thinkers from all over the world.

This team is involved in nearly every stage of the process, from the initial concept through the final output—whether it’s an experience, product, or piece of content. The team works closely with Strategy in the initial Discovery Phase of a project and with our Technology & Development teams to ensure the final experience is one that our clients and their consumers will be excited about.

Technology & Development

This group of creative makers helps solve our clients’ problems using code and the latest technology.

Our team of Technologists and Developers provides a wide range of skills and offerings including front and backend web development, development operations (devops), native mobile applications, custom content management tools, R&D of new technology, installations and kiosks. Involved from the first kickoff meeting to last code push, our technologists are engaged from start to finish. To put it simply: we turn designs and ideas into the actual, usable product through the magic of technology.

Content Studio

Firstborn’s Content Studio is an internal production company that creates visual content for every medium—and every screen.

The Content Studio is comprised of directors, producers, editors, animators and CG artists. And, while it was born in digital, the Studio is as flexible as the product it produces. From live action to fully animated content—and everything in between—the Content Studio is dedicated to creating content that entertains and provides value to consumers on behalf of our brand partners.